Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can bring about better precision and more dependable data
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical technique of tracking conversions on a site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and other systems is less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be impacted by ad blockers or various other safety steps. This provides more exact information and a much more total picture of customer journeys throughout networks.
Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less vulnerable to fraudulence, as it's harder for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can assist marketing experts make more enlightened advertising choices.
Conventional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables services to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is more dependable for services looking for to adapt to these modifications.
3. Much less prone to fraud
Server-side tracking makes it possible for companies to control information hauls before it gets to 3rd party endpoints, enhancing safety and security and personal privacy. This is especially essential as various browsers and platforms significantly change just how they handle cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not permit pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that happened outside of your web site.
On best affiliate marketing tools top of that, server-side tracking enables you to record customer data directly on your own web servers. This gets rid of dependancy on 3rd parties, which can be susceptible to violations and personal privacy violations.
A server-side tracking system is a set of directions that tells your web site's web server what occasions to videotape. This information is then sent to analytics devices like Google Analytics and Facebook Service. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is a different approach that makes use of a tiny item of code on your web page to accumulate information from customers.
4. Much easier to carry out
Server-side tracking is a data collection process that happens on the website's own web server, bypassing internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the extent of data monitoring and offers companies extra control over transmission, making it usually a lot more dependable. As a result, it's less susceptible to data obstacles brought on by things like a broken connection or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your business can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing tools on the web server. This allows you to have more accurate data and aids make certain conformity with personal privacy laws such as GDPR. Furthermore, it also prevents the tracking limitations imposed by internet browsers and advertisement blockers.