Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a means to boost their information collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more reputable information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. Extra exact data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other protection actions. This supplies much more exact information and a more full photo of user trips throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and accuracy, which can aid marketing professionals make even more educated advertising and marketing decisions.
Typical pixel tracking relies upon JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to disturbance.
This type of tracking additionally allows companies to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, boosting protection and privacy. This is especially crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your website.
Additionally, server-side tracking allows you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be prone to breaches and privacy violations.
A partner marketing platforms server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your webpage to collect information from customers.
4. Less complicated to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data gathered by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the range of data management and gives organizations more control over transmission, making it generally more reputable. As a result, it's much less vulnerable to information difficulties brought on by points like a busted link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising tools on the web server. This permits you to have even more exact information and assists guarantee compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring restrictions imposed by browsers and advertisement blockers.